I like many Americans am taking the day off today for a day of service in Atlanta, GA. Pretty amazing that I get to share an office in the exact neighborhood that Dr.  King lived; Not a day goes by that I don't think about him since I have to pass his home every time I go in.

If you are working in Public Relations or media I found this video today that is just for you. I have earmarked this for PR Pros in the instance you have to do media training and/or have a client with a tough interview or speech.

In this interview on the Mike Douglas Show, Dr. King brings a few very simple principles for media and messaging. In fact I recommend this as a "must watch" for your clients. Dr. King is simply one of the greatest orators and interviewers we have seen.

1. Be Prepared-Know your stuff.
2. Be Calm. Never be totally swayed by tough questions. Dr. King handles this situation with amazing grace.
3. Persuasion is amazing to watch. You can literally see them both becoming advocates
4. Steer the conversation towards your intended message points
5. Come in Love and Peace

Happy MLK Day.